30 Years of Transformers...

    It was thirty years ago when Transformers first hit the market. Many of the diehard fans around today bought their first toy thirty years ago! Where were you then? Still a kid? Just finishing high school? Perhaps you were in college already? Heck, maybe you weren’t even born yet!
    Anybody looking back on 1984 today would agree we all live in an entirely different world. Technology rockets along. People, fads, concepts...all have come and gone. Sometimes change is a good thing. A way to refresh things, to start anew. Sometimes it’s bad. Sometimes we lose something or someone we loved and we can never go back.
    The only constant in life is change. Our beloved Transformers even embrace this philosophy at their very core. Of course they can change between two or more forms. Some can combine into bigger robots or merge together. But the concept has been changing form from the get-go as well.
    Consider Generation One. We started out with the Earth years (1984-86), the future era (1986-87), Head/Targetmasters (87-88), Powermasters/Pretenders (88-89), Micromasters and Action Masters (89-90). Of course these changes were necessitated by corporate marketing concerns–a desire to keep the concept fresh so kids would keep buying the product and not get bored because it had gotten stale.
    G2, Beast Wars, RID, the Unicron Trilogy, the Movieverse, Animated, Generations, Prime... Transformers is a constantly evolving entity in its own right. Very much reflecting the axiom that change is a constant.
    We may not love every gimmick or story concept but constant change keeps things fresh and interesting. If we don’t like something we can always wait for the next thing to come along and take its place.
    Of course, we all have our favorites. Many people love G1 and without it we wouldn’t have anything that came after. One has to wonder, did the early creators of Transformers, such as Bob Budiansky, Flint Dille, Simon Furman, etc. realize what they were a part of back then? Did any of them imagine this thing would still be running strong three decades on? Even today, people are still building on what they started, interpreting and reinterpreting their concepts in the modern era.
    Where do we go from here? Can future generations of writers, artists and designers keep the concept going in new and exciting directions? Will the fan base still be there in ten years? Twenty? Another thirty? Only time will tell, of course, but it seems likely our favorite robots in disguise are here to stay.

Congratulations on thirty years, Hasbro!

Til All Are One!



Transmasters Magazine. Issue #20, WINTER 2014

REVIEW: Recent TF toys (part one)
REVIEW: Recent TF toys (part two)
REVIEW: Third party toys - Warbot Assaulter, Mania King
FICTION: Crimson Destiny, part three
REVIEW: Transformers: The Movie Intrada soundtrack
PROFILE: Fishface (by Jay Gutzman)
(by Jay Gutzman)
PROFILE: Freestyle (by Jay Gutzman)
PROFILE: Fuzzbuster (by Jay Gutzman)
PROFILE: Hypermerge (by Jay Gutzman)
PROFILE: Void (by Jay Gutzman)
PROFILE: Coleonoth (by Jay Gutzman)
      Comic Round-up

Unless noted, this issue was produced by Tony "Thunder" Klepack. Contributions for future issues are welcome and encouraged!

(Some stock graphics were designed by Peter Phelps. Thanks to him for his many efforts). 

The TransMasters are a Non-profit club for and by Transfans. All content appearing in this issue is copyright its respective contributors and published with their permission.

The Transformers are Copyright and Trademark 2014 Hasbro/Takara Tomy. All rights Reserved.
This publication is not affiliated with nor endorsed by the above companies nor any of their licensees.

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